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Rolls Royce is a British manufacturer of luxury automobiles. The company is a wholly-owned subsidiary of German group BMW. Rolls Royce was established in 1998 after BMW licensed the right to the Rolls Royce brand name and logo from Rolls-Royce PLC and acquired the rights to the Spirit of Ecstacy and Rolls-Royce grill shape trademarks from Volkswagen AG. Its administrative and production facilities are located in Goodwood, England. These facilities were opened in 2003. Even though Rolls Royce vehicles are equipped with extremely powerful engines they are not considered sports cars. Rolls Royce has always been associated with luxury and the most expensive vehicles on the market.
The Rolls-Royce Phantom four-door sedan was the first product offered for sale in 2003. Since then, the company has expanded its product line to include extended wheelbase, two-door coupé, and convertible versions of the Phantom sedan, as well as the smaller Ghost four-door sedan, Wraith two-door coupe, Dawn convertible, and the Cullinan SUV.
A Brief History of the Company
Rolls-Royce Motor Cars Limited was created as a wholly-owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings PLC and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited has been manufacturing Rolls-Royce branded cars since 2003.
Although the Rolls-Royce brand has been in use on vehicles since 1906, the Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce branded vehicles produced prior to 2003. The Bentley subsidiary of Volkswagen AG is the direct successor to Rolls- Royce Motors and the other various predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003.
Current chief executive Torsten Müller-Ötvös joined the company in January 2010, with a pledge to regain the quality standards that made Rolls-Royce famous. That year sales in China increased by 600%, making it the company’s second-largest market after the US.
Contact Us to Lease an Rolls-Royce Today
We have a full selection of Rolls-Royce as well as vehicles from nearly every other manufacturer around today. No matter what type of vehicle you’re looking for, please give us a call at 718-871-CARS (7722) and we will be there to assist you every step of the way. We can help you to find the perfect vehicle, set up the financing and even deliver the car right to your home or business. You won’t find a faster, friendlier, more affordable way to get a new vehicle anywhere in the region so please contact us today. We look forward to helping you with all your auto leasing needs.
Rolls Royce FAQ
Who is Rolls Royce owned by?
Rolls Royce is owned by German group BMW. It has been a wholly-owned subsidiary of BMW since 1998 after BMW acquired the rights to the Rolls-Royce brand name and logo from Rolls-Royce PLC.
How much does the most expensive Rolls Royce cost?
Rolls-Royce has a one-off custom build called the Sweptail. At a reported price of nearly $13 million, it is believed to be the most expensive new car ever commissioned. It is a Rolls-Royce designed and hand-tailored to fit a specific customer. The Sweptail’s signature feature is a single-piece glass roof that tapers into the car’s fastback rear end. It’s a design feature that dominates the car’s silhouette.
Where are Rolls Royce’s vehicles manufactured?
Rolls Royce operates from purpose-built operating and production facilities in the historic Goodwood Circuit in Goodwood, West Sussex, England, United Kingdom. Rolls-Royce Motors Cars Limited is the exclusive manufacturer of Rolls-Royce branded motor cars since 2003.
Are Rolls Royce’s vehicles reliable?
Current Rolls Royce vehicles use BMW V12 electronics and engines. Therefore, they are as reliable as a typical BMW 7 series. The suspension, body hardware, and other hard components are considered extremely reliable and durable. There is no corrosion problem as Rolls Royce’s vehicles are made from aluminum, thus they do not rust.
Are Rolls Royce’s vehicles popular leasing cars?
Leasing a Rolls-Royce seems somehow counterintuitive. But leasing is key in the American Rolls market. According to Gerry Spahn, head of corporate communications at Rolls-Royce North America, around 40 percent of current Rolls customers lease their cars, with percentages running even higher on “entry-level” models such as the $263,000 Ghost or the $285,000 Wraith.